Wardley Maps for product development

Wardley Mapping is most commonly associated with higher level business strategy. When I’ve talked to people familiar with Wardley Mapping, they’ve been quick to dismiss it as a tool for the C-level suite, not for mere mortals developing products. I disagree. The following will attempt to explain why I find Wardley Maps not only relevant […]

The Customers Disappear Right Before Our Eyes

Tonight I was foolish enough to think my family and I could waltz into a restaurant on Valentine’s and get a table without much trouble. We were trying a restaurant we hadn’t been to before and I realized as soon as we pulled into the parking lot this probably wasn’t the best night to experiment. […]