An example of delighting customers
Netflix is amazingly good in a lot of ways. Add this one to the list:
Netflix could have sent me Back to The Future and made me wait 3 to 5 days for it to arrive, but instead they sent an additional disc from my queue to make up for the shipping delay. They didn’t have to do this and I wouldn’t have complained. But they did and I think it’s a nice touch that deserves recognition.