Books

I Think I’m Going To Write a Book

Friday, November 16th, 2007

Today was a real break through. I was talking to two senior developers here at Gestalt this morning about how to test some code one of the teams in the Joplin, MO office is working on. I came up with this awesome idea that I threw out there to these two devs. [...]

Made to Stick: Unexpectedness

Tuesday, August 28th, 2007

Following up on my initial post on the book, Made to Stick, I wanted to touch on the second of the six major factors that contribute to making an idea sticky - unexpectedness. Before I do that, I’ll list all six factors here:

Simplicity
Unexpectedness
Concreteness
Credibility
Emotions
Stories

Unexpectedness is sometimes equated with shock value. I would argue that [...]

Made to Stick: A Must Read

Wednesday, August 22nd, 2007

Have you ever had to sell people on an idea? Ever needed to get people to focus on a common goal? I know I do, even though the ideas and goals normally aren’t earth shattering. Made to Stick, as the cover says, explains “why some ideas survive and others die.”
The authors, Chip [...]