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joshua hoover

joshua hoover

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Category Archives: Books

I Think I’m Going To Write a Book

Today was a real break through. I was talking to two senior developers here at Gestalt this morning about how to test some code one of the teams in the Joplin, MO office is working on. I came up with this awesome idea that I threw out there to these two devs. I said, “We Read more

Posted byNovember 16, 2007Posted inAgile, BooksLeave a comment on I Think I’m Going To Write a Book

Made to Stick: Unexpectedness

Following up on my initial post on the book, Made to Stick, I wanted to touch on the second of the six major factors that contribute to making an idea sticky – unexpectedness. Before I do that, I’ll list all six factors here: Simplicity Unexpectedness Concreteness Credibility Emotions Stories Unexpectedness is sometimes equated with shock Read more

Posted byAugust 28, 2007Posted inBooksLeave a comment on Made to Stick: Unexpectedness

Made to Stick: A Must Read

Have you ever had to sell people on an idea? Ever needed to get people to focus on a common goal? I know I do, even though the ideas and goals normally aren’t earth shattering. Made to Stick, as the cover says, explains “why some ideas survive and others die.” The authors, Chip and Dan Read more

Posted byAugust 22, 2007August 28, 2007Posted inBooks1 Comment on Made to Stick: A Must Read
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