Category Archives: Books

Following up on my initial post on the book, Made to Stick, I wanted to touch on the second of the six major factors that contribute to making an idea sticky – unexpectedness. Before I do that, I’ll list all six factors here: Simplicity Unexpectedness Concreteness Credibility Emotions Stories Unexpectedness is sometimes equated with shock Read more

Have you ever had to sell people on an idea? Ever needed to get people to focus on a common goal? I know I do, even though the ideas and goals normally aren’t earth shattering. Made to Stick, as the cover says, explains “why some ideas survive and others die.” The authors, Chip and Dan Read more