Today was a real break through. I was talking to two senior developers here at Gestalt this morning about how to test some code one of the teams in the Joplin, MO office is working on. I came up with this awesome idea that I threw out there to these two devs. I said, “We Read more
Category Archives: Books
Made to Stick: Unexpectedness
Following up on my initial post on the book, Made to Stick, I wanted to touch on the second of the six major factors that contribute to making an idea sticky – unexpectedness. Before I do that, I’ll list all six factors here: Simplicity Unexpectedness Concreteness Credibility Emotions Stories Unexpectedness is sometimes equated with shock Read more
Made to Stick: A Must Read
Have you ever had to sell people on an idea? Ever needed to get people to focus on a common goal? I know I do, even though the ideas and goals normally aren’t earth shattering. Made to Stick, as the cover says, explains “why some ideas survive and others die.” The authors, Chip and Dan Read more