Category Archives: Books

Following up on my initial post on the book, Made to Stick, I wanted to touch on the second of the six major factors that contribute to making an idea sticky – unexpectedness. Before I do that, I’ll list all six factors here: Simplicity Unexpectedness Concreteness Credibility Emotions Stories Unexpectedness is sometimes equated with shock […]

Have you ever had to sell people on an idea? Ever needed to get people to focus on a common goal? I know I do, even though the ideas and goals normally aren’t earth shattering. Made to Stick, as the cover says, explains “why some ideas survive and others die.” The authors, Chip and Dan […]