A Bastion of Customer Service: Home Depot

Looks like Seth Godin has noticed the same stellar service at Home Depot that I have of late. Mind you, I’m not hanging out at Home Depot much, but the last few visits have been filled with frustration. Aisles are a mess, shelves are even worse, and the checkout clerks take “it’s not my problem” …

Made to Stick: Unexpectedness

Following up on my initial post on the book, Made to Stick, I wanted to touch on the second of the six major factors that contribute to making an idea sticky – unexpectedness. Before I do that, I’ll list all six factors here: Simplicity Unexpectedness Concreteness Credibility Emotions Stories Unexpectedness is sometimes equated with shock …